Product packaging design is the process of creating the exterior of a product. It includes the choice of materials, form, graphics, colors, and fonts. Packaging design is more than just a way to protect and transport a product. It is also a powerful marketing tool that can be used to attract attention, communicate information, and build brand identity.

A well-designed package can help a product stand out on the shelf, communicate its benefits to consumers, and encourage them to purchase it. It can also help to build brand awareness and loyalty.

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